SaaS Needs Value Added Services
Software is a commodity. I learned this lesson the hard way, by selling tech solutions that had no value added services. The answer for tech companies is simple. If you want to be successful you...
View ArticleNetflix/Disney Deal Show Where the Future of Online TV is Headed
By Bruce May Dec 5, 2012 Netflix has just won a deal with The Walt Disney Company that gives it an exclusive right to stream Disney first-run films during the pay-TV window (between Theatrical runs and...
View ArticleThe Three Rules of Social Marketing: and How they Change Marketing Forever
[NOTE: This is the first in a series of posts about the “Three Laws of Social Marketing” Come back and search for more posts under this tag.] I have been working and teaching in the fields of marketing...
View ArticleThe Three Rules of Social Marketing: Creating Advertorial Content
[Editor: Please see the related blogs on The Three Rules of Social Marketing by searching on the category: Social Marketing]. This is part of a series of posts on what I call the Three Rules of Social...
View ArticleThe Future of Media and How it Affects your Media or Social Marketing Strategy
Professional media is undergoing a rapid evolution into the digital age. Already we have seen the impact on the music and radio industry. That story shows how innovative technology can bring great...
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